Market analysis and development direction of aluminum profile industry in China

Views:1082 Author:Site Editor Publish Time:2014-10-23 09:06:49 Orgin:Site

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With the strengthening of the government's efforts to rectify and standardize the market order and the further exertion of the role of the market competition mechanism of survival of the fittest, while the total amount of China's aluminum alloy profile industry is growing rapidly, the internal structure has also changed significantly, and the industry is gradually becoming mature. The number of domestic aluminum alloy profile manufacturers has been reduced from more than 1200 at the peak to more than 700, while a large number of small aluminum profile processing plants with low technical level, poor quality and low grade have been gradually eliminated. At the same time, the extruders with large section, large tonnage and advanced technology began to settle in China, and the surface treatment technology also developed from the previous situation of single color, few varieties and low quality to the direction of multi-color, complete varieties and excellent quality. At present, China's aluminum alloy profile industry has crossed the primary development stage characterized by quantity growth, and entered a new stage characterized by improving the internal quality of products, enriching product categories, and relying on comprehensive strength to participate in market competition. According to statistics, 11 million tons of extruded aluminum profiles in 2010, including 7.5 million tons of construction aluminum profiles, accounting for 70% of the aluminum extrusion industry. On the one hand, affected by the financial storm, China's aluminum profile enterprises not only meet the requirements of extruding aluminum profiles alone, but also actively cooperate with the door and window enterprises in the research and development of door and window systems, and with hardware enterprises in the research and development of general profiles for doors and windows, which greatly improves the energy-saving performance of doors and windows. On the other hand, with the promotion of national building energy-saving policies, the demand for energy-saving aluminum alloy doors and windows and thermal insulation aluminum profiles is also growing, with the overall improvement of technical level, and the demand for energy-saving doors and windows is still growing.

As China is in the middle stage of industrialization, the main consumption field of aluminum profile is construction industry, and the proportion of industrial aluminum profile consumption in total aluminum profile consumption is far lower than that of developed countries. With the advancement of China's industrialization process, the demand for aluminum profiles in transportation, electronics and other industries is bound to rise. In the consumption structure of aluminum profiles, the proportion of industrial aluminum profiles consumption is bound to rise. At present, the international economic environment has slightly improved, but the recovery process of the world economy is still tortuous and slow. Global GDP will grow at a low speed. The upgrading of international trade protection will affect the recovery of the world economy, and also impose obstacles on China's product exports. It is not realistic for most domestic enterprises to rely on exports to drive growth. At the same time, many areas of our country are facing the problem of surplus in varying degrees. The relative overcapacity of export products, the production of traditional industries such as iron and steel, non-ferrous metals, building materials, chemical industry and so on has also been prominent, the relationship between supply and demand is not clear, and some new projects are still added. Even some emerging industries show signs of overproduction. These problems will have a series of impacts on this year's construction of doors, windows and curtain walls industry.

From the perspective of the development trend of aluminum profiles, first, cost competition is still the key factor of market competition in the future due to the small degree of product differentiation of aluminum profile industry compared with other industries; second, the trend of enterprise scale expansion and vertical integration of industry is obviously accelerated, and a few fast-growing high-quality enterprises will become the leading force of market competition in the future Third, the comprehensive competitiveness of enterprises focusing on scale, technology, brand, management and service is becoming increasingly important; fourth, the economically developed regions will continue to maintain a large and active consumption demand for aluminum profiles, which is conducive to the further development and growth of advantageous enterprises in these regions; finally, the pace of enterprises entering the international market will be further accelerated, especially in coastal areas The export volume of large-scale enterprises with a good foundation of international market development is expected to maintain a rapid growth.

Seizing the opportunity to meet the challenge, the whole industry will face a high cost era during the 12th Five Year Plan Period: high land cost, high labor cost, high raw material cost, high talent cost. Facing the current situation of the environment, in the market competition, the majority of aluminum alloy profile production enterprises avoid vicious competition and fight price war, otherwise, with the rising cost of raw materials, product processing and labor, the survival situation of enterprises will be more difficult. Therefore, enterprises should first base on long-term development strategy, focus on adjusting industrial technology structure and enterprise organizational structure, and drive industrial transformation and technological upgrading; second, focus on strengthening independent innovation, and accelerate the formation of independent technology, independent standards and independent brands; third, promote the formation of new competitive advantages and new profit growth points. This is the future development direction of the enterprise.